A productive week

The week gone by reminded me of the Mumbai locals what with the time running at parallel speeds. By the time you realize you've just entered or rather been helplessly pushed by the swarm of people into your compartment, you're already at your destination; all tired and lost!..

My office work, people i met, decisions i made, everything was indeed a whirlpool of sorts!!

The most interesting part was when i met the most precious brand the creative world has gifted us - not "Liril" or "Lalitaji" or "Humara Bajaj", (the Bajaj campaign still gives us goose-bumps filling us with the feeling of pride and national integration!) but the creator of the legendary ads - Mr. Alyque Padamsee! His wit and child-like enthusiasm was unmatchable! I think this is the sign of all the creative geniuses - No matter how much the dusk clouds the colour of their eye, their heart still feels the bloom..

While addressing the students of a business school here in Indore, with ingenuity he spoke about entrepreneurship, "brandvertising" (an innovative nomenclature coined by him for the clever marketing of brands..where he explains that simply put, a great ad is the one which generates great sales..), about the history of the now national ad-anthems like "Liril", "humara Bajaj", "marzi hai aapki aakhit sir hai aapka", our very own "lalitaji" ..the ones which we associate our childhood with, about conducting FGDs (Focus Group Discussions) and much much more!!

Trust me, the next five hours with Mr. Padamsee were engagingly informative and thoughtfully insightful!! On a rathar informal note, after his speech i took his advice on my documentary film - "Adrashya Nari" and discussed how can it be better platformed, about the ethics of his "Fair and Handsome" ad campaign and the sensibilities of promoting the product in the Indian market and on our way to his destination - the indore airport, we discussed everything from women empowerment to Indian marriage system to his personal life experiences and so many other issues..and as we'd guessed he knew about almost everything under the sun!

Hid inspirational talks on Mahatma Gandhi, the young India and the advices on building brands and positioning was indeed contentful and detailed..his humourous narratives had us all rolling in the aisles! While seeing him off to the airport he handed me a boquet of flowers and wished us all good luck..

the experience was amazing and that of a lifetime! it was such a pleasure to meet the blue-eyed boy of the adworld! We love him for the everlasting impacts his cerative formations have left on us..they'll always remind us of our childhoods and will remain in our hreats forever.