Thursday, September 10, 2009

A productive week




The week gone by reminded me of the Mumbai locals what with the time running at parallel speeds. By the time you realize you've just entered or rather been helplessly pushed by the swarm of people into your compartment, you're already at your destination; all tired and lost!..

My office work, people i met, decisions i made, everything was indeed a whirlpool of sorts!!

The most interesting part was when i met the most precious brand the creative world has gifted us - not "Liril" or "Lalitaji" or "Humara Bajaj", (the Bajaj campaign still gives us goose-bumps filling us with the feeling of pride and national integration!) but the creator of the legendary ads - Mr. Alyque Padamsee! His wit and child-like enthusiasm was unmatchable! I think this is the sign of all the creative geniuses - No matter how much the dusk clouds the colour of their eye, their heart still feels the bloom..

While addressing the students of a business school here in Indore, with ingenuity he spoke about entrepreneurship, "brandvertising" (an innovative nomenclature coined by him for the clever marketing of brands..where he explains that simply put, a great ad is the one which generates great sales..), about the history of the now national ad-anthems like "Liril", "humara Bajaj", "marzi hai aapki aakhit sir hai aapka", our very own "lalitaji" ..the ones which we associate our childhood with, about conducting FGDs (Focus Group Discussions) and much much more!!

Trust me, the next five hours with Mr. Padamsee were engagingly informative and thoughtfully insightful!! On a rathar informal note, after his speech i took his advice on my documentary film - "Adrashya Nari" and discussed how can it be better platformed, about the ethics of his "Fair and Handsome" ad campaign and the sensibilities of promoting the product in the Indian market and on our way to his destination - the indore airport, we discussed everything from women empowerment to Indian marriage system to his personal life experiences and so many other issues..and as we'd guessed he knew about almost everything under the sun!

Hid inspirational talks on Mahatma Gandhi, the young India and the advices on building brands and positioning was indeed contentful and detailed..his humourous narratives had us all rolling in the aisles! While seeing him off to the airport he handed me a boquet of flowers and wished us all good luck..

the experience was amazing and that of a lifetime! it was such a pleasure to meet the blue-eyed boy of the adworld! We love him for the everlasting impacts his cerative formations have left on us..they'll always remind us of our childhoods and will remain in our hreats forever.

12 comments:

Akash said...

~ SnEhA ~

Alyque Padamsee...if i am not wrong....the husband of Pop Singer Sharon Prabhakar is an AD maker. An innovative and creative person in true sense.

You are very fortunate to attend his lectures....its great....! Amazingly, he looks unchanged since last so many years....is'nt it?

~S n E h A~ said...

touche!..:)

mphpt07 said...

I am very happy to see once again on blog activities.This time with a great person and enjoyed what you have expressed.
I am not aguy of your profession,but then I as a teacher welcome your interaction with top bosses of your profession.They have seen years with good and bad happenings.Their experience and hardship will definitely add flavours to yougsters.

Lucky you are!

Continue with such activities.

God Bless you!

Akash said...

Yeah... :) !!

~S n E h A~ said...

thanks pa..:)

Sanmeet said...

Doing Great Wkr Yaar.....Admiring Wala... Good luk fr Up Cumin Phases..

~S n E h A~ said...

thx sanmeet!

Sonia Gaud said...

He was a speaker at the NID convocation I attended with Abhinav a couple of years ago - very impressive speaker! He could be the brand ambassador for Keshri Jeevan or somehthing - he feels so young!

Ab apun garv se bolegi ki apunki behen ne Padamsee bhai se direct baat ki thi :p I'm sure all this guidance and interaction with these experienced professionals will help you setup your new business wisely :)

Nikita said...

hey mam... he is really good... i heard him before too at symbiosis... and was so impressed.. may be thts why i was so impressed to hear him...like you wrote his child like enthusiasm makes his talks more inspirational and entertaining...and you do njoy just listening to him... just wanted to say thank you for making it possible for me to attend his talk...

Nikita said...

i meant so desperate to hear him :)

~S n E h A~ said...

you're welcome Nikita..:)

Akash said...

Dear ~SnEhA~

I happen to watch making of your documentaries "Adarsh Nari" & Pachmadhi. The efforts are truely porfessional.I must congratulate you and wish you all the best for all future endeavour.

The best thing that clicks instantaneously is your voice..which is very bubbly & the beautiful undulations in your voice indeed makes you a professional in this field.

I am going to use some of tips from your commentary while anchoring Kumar Sanu Nite on 1st October at our residential premises.


All the Best....